Alexander Samuelson(se)
Coca Cola(us)
Paul Renner(de)
Cassandre(fr)
Deberny et Peignot(fr)
Raymond Loewy(us)
American Tobacco Company(us)
Erik Wallenberg(se)
Ruben Rausing(se)
Tetra Pack(se)
Max Miedinger(ch)
Kenji Ekuan(jp)
GK Design Group(jp)
Jim Schindler(us)
CEI Compagnie Esthétique Industrielle(fr)
Carolyn Davidson(us)
Philippe Starck(fr)
Panzani(it)
Jean-Jacques Dussol(fr)
«Design is not just what it looks like and feels like. Design is how it works.» Steve Jobs
1915 Bottle 
1924 Type font Futura 
1937 Type font Peignot 
1940 Cigarets packaging redesign 
1944 Tetrahedron formed package Tetra Classic 
1957 Type font Helvetica 
1961 Sauce dispencer Kikkoman Soy 
1962 Logo Mc Donald 
1969 Logo Newman 
1971 Logo Nike Swoosh ( virgule )
1987 Noodle Mandala 
1995 Logo 